Chupa Chups

2009  |  Benelux  | Brand Activation

Chupa Chups, The worlds leading lollypops brand required an innovative outdoor sampling promotion to irresistibly captivate consumers. “This sucks!” – Creating differentiation through simplicity, a colossal red festival wall containing more than 30,000 lollypops, showcased the great artworks of upcoming Dutch artists from the Close & Counter network.